What started out as a "can you design a logo for me" project with Pascal Rigo in the winter of 2005, has turned into almost 10 years of working together. Formerly the Bay Bread Group, La Boulange has grown into a 20-cafe operation throughout the Bay Area and we have worked together on every single design detail. Signage, storefronts, menus, packaging, postcards, car wraps, promotions, community outreach, their second cookbook-- everything (even the pitch for Starbucks' acquisition in 2012). What a treat for me, no pun intended.

laboulangebakery.com

Jim Rosenfield, the same man behind the Brentwood Country Mart, took over Larkspur Landing with a similar vision: to create a community environment with old world charm. I created the logo, signage and have designed all marketing materials for this space and it's popular Saturday Farmers' Market. Jim has remarkable vision and has completely transformed the space, giving Marin locals and city visitors a great destination.

Hiball Energy started out as a remedy to the "Red Bull / Vodka" craze; Todd Berardi came to me to help him create the identity for Hiball Club Soda and Tonic Water. I created the logo, packaging and all marketing materials. 8 years later, and several packaging pivots, Hiball is leading the healthy energy category, with 9 products including Sparkling Energy Waters and Organic Juices available at Whole Foods Market, Kroger and Safeway. It's been a fun journey, especially since I married him. Free drinks!

hiballer.com

While working with Swanson Vineyards to perfect their brand and website, Alexis Swanson Traina came up with a new concept, Modern House Wines. Affordable, stylish wines for both the novice and oenophile. Modern House wines are "statement wines", perfect for gifts, parties or an random Tuesday night. Available nationwide at Target. Cheap and cheerful!

modernhousewines.com

Whole Foods Market needed a new brand for their eponymous line of baked goods; what started out as a line of fresh baked breads, turned into granola, cookies, mini muffins, graham crackers, rice krispie treats and marshmallows.

A new concept from the Kimpton Hotel Group, Jasper's Corner Tap is a casual "speakeasy" concept in the Serrano Hotel. Tap beers, bespoke cocktails and comfort foods are their specialty-- with a laid back vibe.

jasperscornertap.com

Starbucks acquired La Boulange in the Spring of 2012, so I took the opportunity to create all marketing materials, in-store signage, packaging and employee training pieces for their national launch. We are now working on packaged goods and lunch items. It's been a great challenge, marrying the two brands while striving to retain the authenticity of La Boulange.

The Duggan Family came to me to help them relaunch their famous restaurant, Original Joe's, in their new location in North Beach. While I can't take credit for their logo, I was able to repurpose some of their old graphics into new designs. Luckily, they had saved some of their menus from as far back as the 1940s so I had lots of inspiration. If it ain't broke, don't fix it!

originaljoessf.com

Grand Cafe in downtown San Francisco needed some updating so the owner, The Kimpton Hotel Group, came to me to redesign their logo, menus and marketing materials. The goal was to update their look and keep their old school charm, little Froggy character intact.

grandcafe-sf.com
 

Kendra Kolling came to me to help her with her Farmers Market business in Marin County. It just so happens that she and her husband are the famed apple growers of Nana Mae's organics. The Farmer's Wife is an award winning catering and farmers market foods purveyor, with delicious salads, sandwiches and homemade condiments.

Lee and his daughter Liane came to me to redo the Lee's Deli logo, which was originally designed in 1983 and was very reflective of 1983. Known for being a quick-service and "value-driven" deli, it was a great challenge to make sure we didn't create something that looked too fancy for their 14 locations. Now, their iconic new logo can be seen all over the financial district of San Francisco. What you see is what you get.

leesdeli.com

I'll be honest, my parents hired me to design this book about their Native American Art Collection. I was lucky enough to work with great photos (courtesy of my dad), and got to work with EM Ginger, famed copywriter, editor and lover of all things biblio. And the foreword? Written by none other than Robert Redford. The result: a beautiful compilation of art and artifacts from our American History.

You can buy it here.

Jim Rosenfield purchased a 60-year land lease of the famed Brentwood Country Mart, which has been a Los Angeles Landmark since 1948. He came to me in 2001 to create his logo, signage and marketing materials. We kept a classic look and he has successfully transformed the space, bringing old fashioned charm back to LA. Amongst strip malls and high-rises, old school is the new school.

After living in Beijing for years and riding his bike everywhere, Darren Buck came to me to help him brand his new bike company, Mosi Bikes. Built for the stylish rider, he wanted his bikes to stand out in an incredibly saturated and competitive market. Not only do I love what we created, but I also love my Mosi Bike and ride it (with an attempt at being stylish) on weekends with babies in tow. Double the fun.

Get one at mosibicycles.com

Alexis Swanson Traina came to me in 2010 to help with the branding and website for her family's winery, Swanson Vineyards. We met in their charming Sip Shoppe and over the years created a new site, a clever blog, marketing materials and packaging, and have since launched Alexis' own wine brand, Modern House Wines, available nationwide at Target.

I was very excited to design Pascal Rigo's second cookbook, Cafe Cooking at Home, with David Vergne's beautiful photos and step-by-step instructions. For the design, I utilized all of the graphic elements I had amassed over the years to create a charming and approachable cookbook. Bonus, the recipes are surprisingly easy!

You can buy it here.

Luigi DiRuocco, who's family has been roasting Mr. Espresso Coffee in Oakland for over 30 years, came to me with his idea to open Coffee Bar. The concept was simple, serve great coffee and food in a beautiful setting. We created a classic look for him, a perfect backdrop to serve his family's incredible coffee. The spirit of Italy.

Another project by The Kimpton Hotel Group, Urbana came to me to redesign their logo and website. The result is a stronger, more modern feel from what they previously had, perfect for bustling DuPont Circle.

urbanadc.com

A new concept for La Boulange, opening in Los Angeles this Summer. Slightly more modern than it's San Francisco counterpart, the Los Angeles La Boulange will focus on all day dining, breakfast, burgers, salads, hand-made shakes and wine & beer on tap. One more reason to love LA.

laboulangeallday.com

Baked in a solar powered facility, a line of Whole Foods Market Breads and Bagels needed a fun and friendly design. It was a fun project and I love seeing these bagels, breads and rolls on the shelves.